The aim of A/B testing is to increase chance to make a purchase in the e-shop or submit a form on the website, test the planned change in design, add new features and ultimately increase understanding of the page by the visitor.
Why test
How it works
An A/B test is used to increase the likelihood of making a purchase in an e-store or submitting a form on a website, testing a planned design change, adding new features and ultimately increasing visitor understanding of the site.