We created simple and open A/B testing tool.

The aim of A/B testing is to increase chance to make a purchase in the e-shop or submit a form on the website, test the planned change in design, add new features and ultimately increase understanding of the page by the visitor.

Why test

Measure twice, cut once

Higher Profit Through Better Conversion

A/B testing shows which version of your website or app performs better and generates more revenue.

Reduced Risk of Faulty Changes

You can test new features with a small group of customers first, reducing costly mistakes or problems.

Obtain Real Customer Insights

Tests show actual customer behavior, rather than relying on assumptions or interviews alone.

Improved User Experience

Testing helps you find out which website version customers prefer, making them happier and more likely to return.

Easier Team Communication

A/B test results provide clear data, helping teams communicate more easily and make faster decisions.

Increased Competitiveness

Companies that run tests better understand their customers and market, allowing them to respond faster than their competitors.

How it works

Testing appearance using A/B test

An A/B test is used to increase the likelihood of making a purchase in an e-store or submitting a form on a website, testing a planned design change, adding new features and ultimately increasing visitor understanding of the site.

New versionOld version